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2017 Ad Rates & Editorial Calendar
Effective January 1, 2017


Click the cover to download .pdf version.

Advertising
Contact Kevin Kennedy @ 813-502-6672
Email: kevloraz@gmail.com
Or Don Rankin @ 800-598-8083
Fax: 217-268-4815 Email: drankin@consolidated.net

ADVERTISING RATES

FOUR COLOR
Cover, 2, 3, 4......$2,400

  1X 3X 6X
Full Page $2,000 $1,800 $1,400
1/2 Page 1,500 1,350 1,050
1/3 Page 1,125 1, 013 788
1/4 Page 844 760 591
1/6 Page 633 570 443
1/8 Page 475 428 333

BLACK & WHITE

  1X 3X 6X
Page $1,500 $1,350 $1,050
1/2 Page 1,125 1,013 788
1/3 Page 844 760 591
1/4 Page 633 570 443
1/6 Page 475 428 333
1/8 Page 356 321 250

Spot Color (2nd Color): 180 per color

AD SIZES

2-Page Spread
16 7/8 x 11 1/4
Page Bleed
8 5/8 x 11 1/8
Page
7 1/2 x 10
1/2Page Island
4 7/8 x 7 1/2
1/2 Page Horizontal
7 1/2 x 5
1/2 Page Vertical
3 1/2 x 10
1/3 Page Horizontal
4 1/2 x 4 7/8
1/3 Page Vertical
2 1/4 x 10
1/4 Page Horizontal
5 x 3 1/2
1/4 Page Vertical
3 1/2 x 5
1/6 Page
3 1/2 x 3 1/4
1/8 Page
2 1/4 x 2 1/2

MECHANICAL REQUIREMENTS

PUBLICATION SIZE:
Untrimmed (tabloid) is 8 1/2 ” x 11 ”
Trim size is 8 3/8 ” x 10 7/8 ”
Page live area is 7 1/2 ” x 10”

For assistance with spreads, bleeds, inserts and advertorials, please contact advertising staff.

ADVERTISING MATERIAL:
Ads are preferred on CD or by email and in the following formats: High Resolution PDF (Prefer PDF/X-1a-compliant) or a TIFF, JPEG, EPS.

Email: drankin@consolidated.net

Graphic Dept Email: rankinmag@consolidated.net

Up to 15 mg accepted via email. For larger files, call 800-598-8083 for FTP site coordinates, or other specific information.

All files must be labeled clearly as to company and content, i.e.: companyname.ad.logo (this is extremely important when sending more than one item on file).

HARD COPY PROOFS:
Ads submitted as electronic files require a hard copy proof along with the CD. Busline Magazine will not be responsible for mistakes in a printed ad if a hard copy is not submitted with the electronic file. Four-color ads must be submitted with a color proof (Iris print, 3M Rainbow print, Laser print) that reflects mechanical aspects of the ad.

GRAPHIC DESIGN SERVICES:
Rankin Publishing, Inc. is also happy to offer customers the services of our in-house graphic arts department.


BUSLINE WEBSITE
ADVERTISING RATES

@ www.buslinemag.com

  3 Months 6 Months 12 Months
Full Banner
468 x 60 pixels
$500/month $450/month $400/month
Half Banner
234 x 60 pixels
$300/month $250/month $200/month
Vertical Banner
120 x 240 pixels
$300/month $250/month $200/month
Button
120 x 90 pixels
$150/month $125/month $100/month
 

BUSLINE eNEWSLETTER
ADVERTISING RATES

Ads may also be placed on Busline's bi-monthly eNewsletter

  1 Time 3 Times 6 Times
Full Banner
468 x 60 pixels
$500/issue $450/issue $400/issue
Half Banner
234 x 60 pixels
$300/issue $250/issue $200/issue
Vertical Banner
120 x 240 pix
$300/issue $250/issue $200/issue
Button
120 x 90 pixels
$150/issue $125/issue $100/issue


JANUARY/FEBRUARY

United Motorcoach Association EXPO 2017
February 26 - March 2, 2017 •
St. Louis, MO

Vehicle Showcase:
Motorcoaches

Busline Buyers' Guide To
Seating & Fabrics

Busline Buyers' Guide To
Vehicle Lifts

Advertising closing: January 20, 2017
Materials: January 27, 2017

SPECIAL SHOW ISSUE -
BONUS CIRCULATION

MARCH/APRIL

UMA Expo 2017
Post-Convention Issue

APTA Bus &
Paratransit Conference
Reno, NV • May 7-10, 2017

Vehicle Showcase:
Paratransit/
Shuttle Buses & Vans

Busline Buyers' Guide To
Insurance & Finance

Busline Buyers' Guide To
HVAC Systems

Advertising closing: March 12, 2017
Materials: March 19, 2017

SPECIAL SHOW ISSUE -
BONUS CIRCULATION

MAY/JUNE

CTAA Expo
Detroit, MI • June 11-16, 2017

Vehicle Showcase:
Alternative Fuels/
Hybrid Vehicles

Busline Buyers' Guide To
Software Systems

Busline Buyers' Guide To
Brakes & Tires

SPECIAL SHOW ISSUE -
BONUS CIRCULATION

Advertising closing: April 22, 2017
Materials: April 29, 2017

JULY/AUGUST

Busline’s Annual
Suppliers Directory
The Manufacturers & Suppliers Resource Directory

Vehicle Showcase:
Small & Mid-Size Buses

Advertising Closing: June 30, 2017
Materials: July 7, 2017

SEPTEMBER/OCTOBER

BusCon Expo
Special Emphasis
September 11 - 13, 2017
Indianapolis, IN

APTA Annual Meeting
October 8-11, 2017
Atlanta, GA

Vehicle Showcase:
Transit Buses

Busline Buyers' Guide To
Bus Shelters/Street Furniture

Busline Buyers' Guide To
Fare Collection

Advertising closing: August 11, 2017
Materials: August 18, 2017

SPECIAL SHOW ISSUE -
BONUS CIRCULATION

NOVEMBER/DECEMBER

ABA Marketplace 2018
January 27-30, 2018 • Charlotte, NC

Vehicle Showcase:
Trolley Buses

Busline Buyers' Guide To
Flooring

Busline Buyers' Guide To
Bus Parts Houses

Advertising Closing: November 3, 2017
Materials: November 11, 2017

 

 

Rankin Publishing Co., Inc. | 204 E. Main St., P.O. Box 130 | Arcola, Illinois 61910-0130, USA
(800) 598-8083 | (217) 268-4959 Fax: (217) 268-4815 | email: email: drankin@consolidated.net