Built On Shared Values: Prevost’s Proud Partnership With IMG

The 2025 IMG Operator of the Year is Gray Line Tennessee. (Photo courtesy of Prevost)

Every year, Prevost is honored to partner with International Motorcoach Group (IMG) through sponsorships and hosting events to give back to coach operators.

“As stated on IMG’s website, ‘IMG is dedicated to providing motorcoach transportation through elevated standards of performance,’ which aligns well with Prevost’s core values,” according to a press release.

“The partnership between IMG and Prevost is characterized by longevity, mutual support, and shared values. For many years, Prevost has taken pride in sponsoring IMG every year, underlining a commitment that has deepened over time. This enduring relationship is more than sponsorship — it’s a collaboration rooted in helping the industry thrive, connecting people across North America to essential services and experiences,” Prevost President François Tremblay said.

The release added: “One of the most prestigious awards in the motorcoach industry is IMG’s Operator of the Year award. According to IMG’s website, ‘IMG operators nominate companies they believe best represent the core values of IMG — customer service excellence, commitment to safety, maintenance and training, plus participate actively not only in IMG but the wider motorcoach industry.’ The nominees move on to a smaller panel made up of the winners of the past three years, and they make the final decision.

“Since it began in 2007, Prevost is extremely proud to be part of the success of the Group and individual operators that have won this prestigious award. Every achievement by a Prevost customer reflects Prevost’s commitment to delivering excellence and building lasting partnerships.”

That commitment resonates deeply with operators. Chuck Abbot, President and CEO of Gray Line Tennessee, said: “Our longstanding relationship with Prevost is an important component of our commitment to Safety and Quality. They have supported our company in many ways, and I consider them a valuable partner. They are not just our bus supplier — they are an integral part of our overall fleet strategy. Prevost is a true partner to IMG. In my mind, nothing says Safety and Quality more than having the IMG logo next to the Prevost H3-45 badge on our fleet of premium motorcoaches.”

Holiday Tours echoes that sentiment. Jonathan Moody, Vice President, said: “Prevost has been our exclusive provider of full-size motorcoaches since 1986. Over the years, we’ve operated more than 120 of their coaches and currently have eight new units on order for next year. The quality, reliability, and dependability of Prevost coaches have been integral to our growth and success, ensuring that we can deliver a safe and exceptional experience to our customers every day. We were also proud to carry the IMG Operator of the Year banner for the 2024 award year and showcase a beautiful custom wrap on one of our H3-45s to celebrate this achievement.”

The release concluded: “These voices highlight how the Prevost-IMG partnership is more than a business relationship — it’s a foundation built on shared values, trust, and a mutual commitment to excellence.”