ABA Partners With ‘The Great American Road Trip’

The Great American Road Trip, a national storytelling initiative celebrating the people, places, and experiences that define the United States, today announced a new partnership with the American Bus Association (ABA), a leading trade association for bus, tour, and group travel companies across North America. ABA will join The Great American Road Trip as an official partner for the 2026 journey, leading into America’s 250th birthday.

“Through this partnership, The Great American Road Trip and ABA aim to shine a spotlight on the essential role motorcoach travel plays in connecting communities — particularly small towns, historic landmarks, national parks, and regional gems — that truly define the American landscape,” according to a press release. “In 2026, ABA, together with its co-sponsors — Transportation Charter Services (TCS), Windstar Lines LLC, and Academy Bus LLC — will help bring The Great American Road Trip programming to life.

ABA will join The Great American Road Trip as an official partner in 2026, leading into America’s 250th birthday. (Photo courtesy of ABA)

“Along the journey, they’ll highlight local businesses and attractions, showing how group travel not only makes exploration more accessible but also supports local economies and brings people together. This collaboration fits seamlessly with The Great American Road Trip’s mission: to celebrate the full spectrum of American travel experiences and inspire families and groups to reconnect with the nation’s most beloved destinations.”

“Buses play a critical role in connecting people with places, and supporting the Great American Road Trip during the nation’s 250th anniversary is meaningful for group travel, tourism, and the communities hosting these celebrations,” ABA President and CEO Fred Ferguson said. “We’re proud to participate as a sponsor alongside ABA member companies Academy, Windstar, and TCS, helping move people safely, efficiently, and at scale so more Americans can experience the best of what this country has to offer.”

The release added: “ABA’s participation adds significant momentum to the growing coalition of travel and tourism leaders supporting the semiquincentennial celebration.”