BATA Spreads Holiday Cheer Thanks To Anonymous Donation

The Bay Area Transportation Authority (BATA), of Traverse City, MI, has been able to make the holidays a little brighter due to an anonymous donation. BATA had the privilege of distributing $30,000 spread across 100 envelopes to folks in need throughout BATA’s service area. This is the fourth season BATA has been able to spread holiday magic to the community.

“BATA staff brought the spirit of the holidays to life by randomly selecting individual riders to receive this unexpected gift. Recipients expressed genuine gratitude and shared stories of how the money will help them pay bills, buy food, purchase winter clothing, and even buy Christmas presents for friends and family,” according to a press release. “Reactions from riders were heartfelt and ranged from being speechless to tears to one rider sharing, ‘I was worried about how I was going to pay for Christmas presents this year and this saved me.’

“Another positive observation from being part of this special activity is the impact on BATA staff and their appreciation of being able to help individuals they see riding every day that need a helping hand.”

“It is an honor to be given this amazing opportunity again, and everyone at BATA is so thankful to help spread holiday joy at a time when people need it the most,” BATA Executive Director Kelly Dunham said.


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