IndyGo Names Lisa Soard As Director Of Communications

IndyGo Director of Communications Lisa Soard (Photo courtesy of IndyGo)

IndyGo (Indianapolis, IN) has announced Lisa Soard as its new director of communications. She’s filling the role vacated by Carrie Black after her promotion to chief public affairs officer late last year. Soard has more than 20 years of experience leading strategic communications and public relations across various sectors.

As IndyGo’s director of communications, Soard will support the chief public affairs officer by leading the agency’s marketing and communications strategy, delivering coordinated messaging through key stakeholders and developing and nurturing partnerships across the community that generate avenues of revenue and increase ridership.

“We’re excited to add Lisa to the public affairs team,” Black said. “This is a big year for IndyGo as we break ground on the Blue Line, celebrate 50 years and continue to raise the bar on providing excellent service to our customers. Lisa has the leadership skills, creativity and innovation to guide these campaigns to the next level.”

Soard began her career at public relations agencies in Chicago, where she had the opportunity to work with the Chicago Transit Authority (CTA) as it worked to modernize the Red and Purple Lines and expand the Red Line. Most recently, Soard spent more than five years at the Indiana Biosciences Research Institute as the director of communications and engagement.

Soard received her bachelor’s degree in journalism and mass communications from Drake University. She serves on the professional development committee of the Public Relations Society of America’s Hoosier Chapter. Visit indygo.net.