John Busskohl Named Prevost’s New West Coast Regional Commercial Director

John Busskohl

Prevost has announced that John Busskohl is the company’s new West Coast Regional Commercial Director. Busskohl brings more than 30 years of experience in the motorcoach industry.

His career began at Arrow Stage Lines, the company founded by his grandfather, where he served as general manager. Following the company’s acquisition, Busskohl joined Coach USA as the west region vice president and later led sales and marketing for Coach America before moving into the transit sector.

“He went on to gain valuable experience on the vendor side of the industry with ABC Companies and in transportation technology sales for both buses and trains,” according to a press release. “Despite exploring different areas of the field, John always felt drawn back to his motorcoach roots. He officially joined Prevost on Oct. 20, 2025.”

“I’m humbled to be working for Prevost,” Busskohl said. “The people are top notch, and the culture is really healthy. This role lets me stay close to the industry I love and continue building
relationships with so many great people I’ve met over the years.”

Busskohl holds a B.S. in Industrial Engineering from Iowa State University and will relocate to California in the coming weeks.

Prevost is part of the Volvo Group, a manufacturer of buses, trucks, construction equipment, power solutions for marine and industrial applications, financing and services designed to increase customer uptime and productivity. Visit volvogroup.com.