Stertil-Koni Honors 9 Distributor Companies With Aspire Program Award

Stertil-Koni Aspire Award recipients are shown at the company’s recent annual distributor meeting.

Stertil-Koni, a producer of heavy-duty bus and truck lifts, recently announced that a record nine distributor entities in its North American network have earned the company’s coveted Aspire Program Award for 2022.

The awards — presented recently at Stertil-Koni’s Annual Distributor Meeting held this year in the Netherlands — salute Stertil-Koni distributors that have achieved substantial sales gains on a year-over-year basis, thereby establishing them in a new, heightened level of sales performance.

Recipients of this year’s Stertil-Koni Aspire Program Award are:

• Northwest Lift & Equipment, Hillsboro, OR;
• Midwest Equipment Specialists, McFarland, WI;
• CTT Equipment, Midland, MI;
• Indiana Automotive Equipment (IAE), Maxwell, IN;
• Midwest Lift Works, Jordan, MN;
• Reeder Distributors, Fort Worth, TX;
• Performance Tool, El Paso, TX;
• Hoffman Services, Inc., Newark, NJ; and,
• Municipal Maintenance Equipment (MME), Sacramento, CA.

Also of note, three of the Aspire Award recipients were also among the Top 5 performers for Stertil-Koni lift sales in 2022.  These companies are:

• Hoffman Services, Inc., at number two;
• Midwest Lift Works, at number four; and,
• Reeder Distributors, at number five.

Alan Tye & Associates led all Stertil-Koni distributors in 2022 lift sales.

Stertil-Koni General Manager Scott Steinhardt stated, “It is our honor to recognize the standout sales growth of our Aspire Award recipients, and we look forward to expanding Stertil-Koni’s leadership position in the heavy-duty vehicle lifting sector in 2023. The key to this success has been an exceptional distributor team — each focusing on their exclusive territory — combined with superior product engineering and an unparalleled dedication to customer care. That is truly a win for our customers, our distributors and Stertil-Koni.”