The American Bus Association Is Named A CommImpact Award Winner

The American Bus Association (ABA) has been named the 2025 CommImpact Award winner for Effective Member Engagement, recognizing a transformative communications model that redefines how associations connect with their communities.

“Rather than focusing on louder messaging, ABA builds its success on a simple principle: listen first, then amplify,” according to a press release.

The Association Insights CommImpact Awards celebrate the most impactful communications, storytelling, and engagement initiatives across the association sector. Presented by OnWrd & UpWrd, the awards recognize associations that elevate their industries through innovative, strategic, and meaningful communication efforts.

The release added: “ABA’s award-winning approach centers on a bold, community-driven strategy that blends data, storytelling, and human connection. At the heart of this evolution is the ABA News Center, a curated multi-stream platform designed not merely to house updates, but to reflect the motorcoach, group tourism, and group travel industries themselves. Through original journalism, member stories, economic and regulatory insights, partner news, and council-generated content, the News Center operates as a unified storytelling engine — one that elevates the voices of operators, destinations, suppliers, and partners alongside ABA’s own reporting.

“Each story is intentionally designed to live many lives. Content is created modularly so that a single piece can transform into a LinkedIn thought leadership post, a Facebook community highlight, an Instagram reel, a newsletter feature, or a reference during a live event. This multiplies reach while ensuring relevance across platforms, allowing meaningful stories to continue sparking engagement long after publication.”

“This recognition reflects the work and spirit of our members,” Ben H. Rome, ABA’s Director of Communications & Brand, said. “Our communications model is built on their stories, their leadership, and their impact. We’re honored to accept this award on behalf of an industry that continues to inspire us every day.”